ABOUT:
A dynamic and creative business leader with over two decades of experience building compelling product and brand development initiatives that translate into high revenue growth opportunities.
In Senior Merchandising and Creative roles with Pacsun, Burton, WeSC, Matiere and Modevi, I have successfully built businesses across diverse product categories and distribution channels for Men’s, Women’s and Kid’s Action Sports, Sportswear, and Contemporary markets.
I employ a consumer centric mind-set approach through all phases of the product creation process, collaborating with cross functional teams to assure brand integrity, while bringing creative big ideas to consumer-facing execution.
My leadership style centers on helping others achieve their best by cultivating empowerment and collaboration.
SPECIALIZING IN:
Global Merchandising | Brand Strategy | Market Analysis | Product Management | Product Design & Development | Material and Garment Innovation | Team Leadership | Multi-Channel Distribution Product Segmentation | P&L Management | Global Sourcing & Vendor Relations Management | International Sales & Relations | Creative Ideation | Trend Forecasting
CAREER:
2011-Present: Matiere / Modevi
2016-CFDA: Nominated Member
2016-Woolmark Prize: US Regional Finalist
2010-2012: WeSC (Stockholm, SE)
2008-2010: Dragon Crowd (Ningbo, CN)
2006-2008: Burton Snowboards
2004-2006: Strand
2002-2004: Pacific Sunwear Inc.